Rm 4+5

Rules of Innovation

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轉載自: http://blog.fastcompany.com/experts/rwatson/2007/11/the_new_rules_of_innovation.html

Rule # 1 – None of us are as smart as all of us.
The image of a lone genius slaving away in a dimly lit basement or garage is the traditional image of the inventor. However, according to Andrew Hargadon (Assistant Professor of Technology Management at the University of California) this is largely a myth. Moreover, when it comes to innovation, a collective effort is more usually the norm. Andrew Hargadon’s book (How Breakthroughs Happen) says that innovation is largely a result of networks. These are formal and informal collections of people and projects ranging from employees and suppliers to customers and even competitors. These networks are highly social in nature, which means that cultivating relationships is important. Another key observation is the thought that ideas are rarely new. New ideas are usually a recombination of old ideas and thus diversity in terms of people, ideas and experience is key for innovation. Having said all this, the best way to kill a good idea is to involve a committee, so ensure that there’s someone in charge to bang heads together and, if necessary, dislodge the gridlock.

Rule # 2 – Pioneers get scalped.
The theory of first mover advantage is bunk according to Nicolas Carr (author of ‘Does IT Matter’), who says that when a disruptive technology arrives the real growth opportunities lie in fixing the disruption. In other words the pioneers often get scalped. His argument is that the future arrives in “fits and starts” and many of the most profitable innovations are inherently conservative. Ditto companies (look at Toyota or Wal-Mart). Innovators (especially technology innovators) often get too far ahead of customers who are fundamentally change adverse. A good example is the Internet. Many of the early dom.com firms failed, not because they had a bad idea, but because they had an idea too soon and lacked the patience, managerial or marketing smarts to hang around. Another example is Netflix. The company is a wild success because it doesn’t fight current technological restraints. You could set up a movie rental company that delivers films via huge downloads but it’s currently a much better idea to let people order over the Internet and let the US postal service deliver the goods.
Rule # 3 – The more you try, the luckier you get.
As Linus Pauling said: “The best way to have a good idea is to have a lot of ideas.” Innovation is partly a numbers game. Fail often and fail fast and learn from your mistakes. Apple didn’t give up after the Lisa or the Newton. Moreover, don’t punish people when they make mistakes. Punish them when they don’t make enough mistakes or when they repeatedly make the same mistake. Some companies don’t get this. They are on an eternal quest for the perfect solution and spend so long researching and developing single ideas that by the time they’re launched it’s already too late. This conflicts, to some extent, with rule #2, but not much. Timing is everything and generally it’s better to be approximately right and slightly early than perfectly right and very late. Furthermore, the old model of create, edit, publish is rapidly being pushed aside in favour of a new and faster, model which is create, publish, edit (i.e. let the customer co-create the final product). This particularly true where speed to market is important and links into ideas like ‘thin slicing.’
Rule # 4 – Don’t confuse ideas with innovation.
Organizations think they can be great at ideas and innovation, when generally speaking they’re either good at one or the other. Small organizations and start-ups tend to be good with ideas, but can be weak on implementation and scale. With big organizations it’s often the other way around. The trick is to know what you’re good at and then go outside for help with what’s missing. A related thought is
that when it comes to long-term success it’s very often the companies that avoid radical innovation that win in the longer term. Innovators who come up with disruptive ideas often go bankrupt or fail to grow beyond a niche position in the market. Thus being a fast follower (using innovation transfer or even M&A) is a perfectly good (if less glamorous) innovation strategy.
Rule # 5 – If you love something, give it away.
Got a good idea? Then give it away. In my experience too many people (especially lone inventors) hide their idea from the world in the belief that someone will steal it. Someone might. But at least if you talk to people it gives you the opportunity to polish the idea by rubbing it between your brain and theirs (see rule #1).
Rule # 6 – Innovation is about breaking rules, so ignore any or all of the above.


Written by chin7

十二月 4, 2007 at 10:22 上午


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轉載自: http://mr6.cc/?p=1191


6000萬美元有多多?它已經可以等於一間做得還OK的網站的總估值。不過Facebook當然不是一般凡人的網站,報導完全沒有透露這次投資的股 價、估值等等,不過我們計算,如果Facebook這次pre-money估值還維持在微軟投資時超高的150億美元的話,李嘉誠這次投進去只能拿到0.4%的股票,但重點可能不是李嘉誠到底拿到幾張Facebook股票,而是Facebook對投資人向來非常不友善,之前曾謠傳Yahoo!拎十億美元被拒絕是因為「馬克小子」覺得當時Yahoo!執行長Terry Semel「不懂網路」,所以我們可以說,雖然李嘉誠並未坐到董事席、李嘉誠花大錢當小股東…都不重要,重要的是,他顯然已成功的成為Facebook進軍亞洲的parnter。而且從李嘉誠在Facebook下一輪竟保有再跟6000萬美元的權力來看,Facebook對「李嘉誠的錢」,已經可說是友善了。

雖然關於這件投資案的消息非常的少,但卻讓我們不禁開始憑空想像很多後續的可能。李嘉誠在1999年成立Tom集團,正式叩關互聯網,到了後來,「Tom在線」(Tom Online)成為全中國大陸最大的手機加值服務(圖鈴下載等等)公司,並在2004年同步在香港與美國NASDAQ上市。後來,官方為手機加值服務一些門檻,讓消費者必須「雙次確認」以及「試用」等,讓行動加值服務業者瞬間從天堂掉到谷底,Tom在線開始轉虧,並於今年第三季黯然宣布下市。不過,有些報導說,李嘉誠一定會想辦法再讓Tom上市,而且會讓目前Tom旗下的幾個業務如Tom Tom Skype、eBay易趣、Tom.com等有新的整合與新的玩法。現在這間已經再次私有化的Tom集團,在加入Facebook這個重量級的「食材」後,是否能炒出一盤前所未見的「新菜」?

李嘉誠絕非等閒之輩,他是「中國版的華倫巴菲特」,從他四十年來的經商、投資的動作來看,確實有著中國人少有的 霸氣與精準度。他很早就已經併購了英資企業,資金深入加拿大的石油業,報紙寫道,幾次和他交手的猶太人都要對他崇敬三分。他可以做到一般華人商人所做不到 的事,因此,他或許也有機會一竟之前「進口」的社群網站的未竟之夢。目前在大陸,QQ仍是最大社群,有很多海外社群網站試著攻這市場,不過,看看MySpace在前面的狀態,再看看CyWorld的狀態,再看看XingDada,似乎不怎麼風光,因此Facebook上個月也才剛表示「進入大陸還不急」「要的話也要從併購一步一步來」的風聲。但,這場遊戲若加入李嘉誠,玩法或許會變得不一樣。



一,翻譯Facebook application服務:
上個月Facebook只有七千個app,現在 已經接近1萬個了,只要處理使用者input的轉碼沒問題,這些服務可以直接搬到華人的世界運作。不過,有些服務有些像「Cute vs Sexy」、「Hug Me」、「Spank Me」,總不能直接就粗粗糙糙的翻為「你說我可愛還是性感?」、「抱抱我」、「打我屁股」吧? Facebook不見得會找正統的翻譯社來做,或許可以成立一間「網路語言翻譯社」來接Facebook App的案子,翻語言,也翻文化,一個app收1000美元,Facebook所有的1萬個application就等於1000萬美元(3.3億台幣)的生意機會。

二、適合華人的Facebook application:除了翻譯以外,亞洲的創業家也可以開始想想哪些 application會適合我們使用。目前Facebook給華人用的application可説是慘不忍睹,什麼叫「幸運籤餅」?中國人為何要玩 「What’s My Chinese Name? 」、「Chinese Zodiac Horoscope」(「龍」的圖型還放著「外國龍」,也就是像飛天恐龍會噴火的那種)。大部份的Application太美國文化的如「Pro Football Picks」(美式足球票選)在華人世界根本就沒有市場可言。華人需要另一批的Facebook appplication。

三、中文企業可能開始大舉利用Facebook架設行銷站點: Facebook推出Facebook Pages,有些美國公司將開始利用Facebook所營造的社群來傳播,尤其是顧客是一般個人消費者的廠商來說,在亞洲的廠商想作全世界生意,行銷不易,據點成本高,或許Facebook Pages會變成「B2C的阿里巴巴」, 它就像一片叢林,雖不如阿里巴巴直接與消費者(也就是其它廠商)直接撮合,但只要在社群的叢林中摸到一條河流,就可以順流而下,遇到一座雪山也可以順著山 崩一路直達山下驛站,企業在Facebook裡頭各憑本事,一旦出現成功的case,經過傳播,或許造成一股「利用社群行銷全球」的風潮,亞洲的企業對於 「線上化」也會開始跳出「開一個企業CIS網站」的框框,進入另一嶄新世紀。創業家或許可乘著這股潮流,為企業設計出有趣的社群行銷方案。

四、北京奧運議題:無論李嘉誠和Facebook是達成了何種合作默契,通常合作的第一年最重要,一個月內就有 方案不太可能,但一年後都沒消息也不可能。從現在起算,一年內最大的事情就是2008年北京奧運,不知道Facebook是否將在奧運扮演某一些角色?奧 運是全球的活動,美國也將連續好幾周人人關注北京運動場上所發生的事情Facebook最近一直在想新賺錢法,或許已經有些計畫。尤其當太平洋的海底電纜 搭成,Facebook是否將對亞洲導入多媒體內容,甚至學Bebo搞社群加電視?或許是創業家可先開始期待的方向。


六、Facebook「二度個人化」:社群網站以個人檔案(personal profile)為出發點,每一個人玩社群網站的玩法不同,有的漸漸形成「群組」,朋友拉朋友,成為一個個堅實的網絡,但大陸的政策不見得支持社會網絡, 因此,社群網站可能會被鼓勵「回歸原始」,就是純粹當作個人一般的「個人首頁」,或許Facebook或許會想出另一種「個人」的玩法,和其他人作出「一 對一」的交流,讓社群網站重起另一個方向。





隔年,李嘉誠還是努力不懈,老闆看到他的表現,將他擢升為部門經理……此時,李嘉誠,會利用時間到夜 校念書,希望有一天能考大學,終於他的會考考過了,李嘉誠毫不猶疑的告訴老闆,他必須離開公司,去念大學……由於老闆知道李嘉誠是個不可多得的人才,早就 有想法要等他再年長一些,好好栽培他,沒想到李嘉誠有意念大學,老闆立即提出,希望李嘉誠留下,並立即升任公司的總經理。


創業初期,李嘉誠還曾向親戚借錢,選在港島的皇后大道之西,開設一間生產塑膠家用品的小工廠……工廠 一開始,李嘉誠勤奮而努力,不停地接訂單及出貨,認為把量做起來是優先,別讓成本吃掉自己,不料,開工廠和自己做員工不同,不能急得什麼都忘掉,李嘉誠的 工廠忽略了品質控制,致使產品愈來愈粗劣,不但延誤了交貨時間,還引起客戶抱怨,要求退貨、賠償…。


李嘉誠雖然後悔,但他對自己仍充滿信心。李嘉誠決定以中國人最講求的「信義」來解決。首先,才23歲 的他,親自召開員工大會,坦言自己在經營上的失誤,向留在廠裏的所有員工道歉,必須遣散一些員工,同時還親自掛保證,一旦工廠度過危機,便會邀請辭退的工 人回來上班。工廠的問題解決了。



像李嘉誠這樣淒壯的「第一代創業家」的創業成功故事,和Facebook的「馬克小子」從哈佛畢業、做個網站、拿創投的錢……成為極有趣的對比。李 嘉誠花了十年,把自己放在險境中,在夾縫中求生存,而馬克小子其實只花十個月,一路含著金湯匙,便登上世界之頂。這就是網路的美好處,也是網路創業家最教 人垢病的地方──年輕、有夢、但最後為何成功,自己也不知道,「反正老子成功就是了嘛!」李嘉誠與經營團隊回頭看網路,是否能教教年輕人怎麼玩網路?我們 豎起耳朵、虛心受教,並期待中文版的「臉譜書本」的誕生。

Written by chin7

十二月 4, 2007 at 9:41 上午


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轉載自: http://julian14632.wordpress.com/2007/11/16/


最近在網路上看到有一款3D的秀圖程式Pictomio,基本上此程式還在Alpha的階段,但在安裝後執行時也都還很順暢,而他的介面也並無很多 的設定,真的非常的簡潔,而在展示圖檔檔案時除了有一般秀圖程式的縮圖外,最特別的是他還安排了能夠以立體的方式將圖檔檔案秀出來,並且能夠以動態的方式 嗅出,而這些動態的秀圖,還能夠設定不同的動態秀圖方式,單就這一點就覺得非常的新鮮,而且在網路其他網站介紹他時,就稱他為一款很能夠挑戰顯示卡的秀圖 程式,而在我們一般的slideshow時,他還能夠利用各張圖檔間交換時,設定其秀圖間的特效,若你對一般的秀圖程式感到平凡無奇時,Pictomio 是值得你來試試看的漂亮秀圖程式。





Written by chin7

十二月 1, 2007 at 10:56 下午


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好玩好用的wallpaper clock—Chameleon Clock

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原本在Ubuntu上想增加一些screenlets的功能,因此下載了一個相關wallpaper clock的套件,而這個相灣的軟體軟件包,也可以在windows和mac的系統上來執行,而在windows的系統上,可由一個軟體來使用和控制 wallpaper clock等相關的軟件包,那就是Chameleon Clock。

  • wallpaper clock:wallpaper clock這項功能能讓你用他相關的軟件包成為你電腦上的桌布,而這個桌布可不是我們一般的桌布,而這個桌布感覺上比vista上得動態桌布更為實用,因 為這個桌布上的時鐘可是真正的系統時鐘,而這個時鐘可和這個桌布緊密結合,宛如圖畫一般真的很漂亮。
  • 取代工作列上的系統時鐘:他可以取代工作列上得系統時鐘,而且有多種外觀可提供你來做選擇,你也可以設定他成為浮動在桌面上的時鐘,和成為控制Chameleon Clock的介面。
  • 在其他功能上得設定像是一般的正點報時、鬧鐘的功能和螢幕保護或是親人朋友的生日提醒和原子鐘調整等等。






Written by chin7

十二月 1, 2007 at 10:53 下午

張貼於funny, softwares

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  轉載自: http://mr6.cc/?p=1187

最近比較少網站真的觸動到我們,讓我們拍手說:「靠,好點子!」前天,TechCrunch剛好寫到新加坡的「新加坡媒體發展局」(Media Development Authority,簡稱MDA),這應該是新加坡一個類似國科會、工研院或資策會的官方或半官方的研究與推廣組織,最近推出一部爆笑的宣傳短片(看影片請按這裡)。 看到這些西裝的男人與套裝的女人,在那邊伸著僵硬的老骨頭唱Rap,而且用rap來解釋他們發展中的各項技術;平常用一小時的簡報來講這些東西,聽眾無不 呼呼大睡,但這部片總長才四分鐘又35秒,讓人聽完以後,還順便記得了一切,一邊洗澡一邊還在唱:「Yes yes y’all, we don’t stop. Get creative. Can do. Rock on……。Yes yes y’all, we don’t stop……」

這則影片放在MDA官網的首頁,也放在「2006-2007年官方年度報告」的首頁,右邊寫著制式的「主席的話」,左邊竟寫著「想跟著主席唱Rap嗎?」更重要的是,它還放在其他的地方,讓其他網友自由的嵌入,除了TechCrunch外,還有許多小部落客如Random CitationsChris Possible也都紛紛置入了這一則影片,還上了地球另一端的英國新聞網站。這讓我們想起,拍一部影片要多少錢?請人來接接看大概也要幾萬元台幣?但拿來拍一則「病毒影片」(viral video),像新加坡這個,顯然是值得的。我突然想到,假如資策會也來拍一部來宣傳各個進行中的計畫,應該會很精彩 ^_^。

「病毒影片」並不是這兩年的新產物,以台灣來說,更早以前就領教過「CD-PRO2」的厲害。但YouTube可說把「病毒影片」發揚光大,一開始 它只是讓使用者將影片直接嵌入自己網站,YouTube因而打中其他影音網站沒打中的「甜蜜點」(sweet spot),也讓YouTube在短短時間變成全美國成長速度最快的網站。這些在網路上一夕爆紅的影片,大家開始很貼切以「病毒影片」稱呼之,意思是一則 短片,讓人看完後馬上轉寄出去,以很快的速度在社群裡傳遞,到最後你問問前後左右的人,大家竟然都看過這部片子了!試想,假如影片長度長達四十分鐘,那麼 就不可能在上班時馬上觀賞,也降低了大家轉寄的意願;假如那還是一則在你家攝影機的片,則一般人也懶得上載上去、剪接等等;但,假如那是一則只有兩分鐘的 影片,然後已經存在於YouTube上,你想要寄網址、加入自己playlist,或是崁在自己網站裡都行。這樣的「病毒短片」便很容易傳播出去。

想寫這篇已經很久,因為每個星期一,Voofox同仁都會進行一至二小時的「Video Day」, 和大家一起分享網路的奇譚(internet phenomenon)。當我們忙起來,上周好幾天留到深夜,當然毫不猶豫就暫時停止Video Day,直到這周我們稍事休息,大家才又快快的分享幾部影片,這次才感覺到,Video Day真的給我們很多啟示,讓我們有機會以使用者的角度來感受「病毒影片」的威力。我發現,我後來在想的事,常常和這些影片有關係,這些「病毒影片」遠比 其他的文章、電視節目在我心中留下更深的印象。無論影片中想傳達的是什麼,它們總是像水蛭一樣緊緊黏著我。我們發現,一間公司只要有一支病毒短片,其實可以用在很多地方。 網站的大首頁最重要的版面,不必再考慮放什麼東西,就這麼一支「病毒影片」就夠了。我們的MySpace首頁放一支、官方部落格邊欄放一支,甚至,每次對 外宣傳作演講簡報,都可以在開頭先播放這一支影片暖場,聽眾個個從傭懶的椅子裡爬起來,直起身子,耳朵豎起來期待這個網站。因此,每次Video Day結束,大家總是提出好幾個點子,如何以拍攝「病毒影片」來行銷我們的產品,但此時也顯示出我們的不足。敢說敝公司人才濟濟,就是沒有專業攝影剪接人 員。有趣的是,這東西花錢外包,就沒意思了。小時候聽老師說,要多認識醫生、律師、會計師等專業人士,以後可以派上用場;現在我會說,網路創業家需要認識幾個熱心的影片剪接專家,不必到剪電視電影的Pro級,但是願意和我們一起創業,一起來探索這塊「病毒影片」的世界的伙伴。

成本不高的情況下,如何拍出一支「病毒影片」?TechCrunch的客座博客最近寫了這篇超紅的「許多病毒影片背後的秘密策略」,整理出九個重點。我也一直在想有趣的拍攝方式,譬如這個Noah一天照一張,放一點音樂,那幽幽的眼神就會讓人想到很多,和蒙娜麗莎微笑有得拼。那,還有像是這支在介紹社群網站的短片,從頭到尾就是用一些紙片,也很有意思。還有這個David Blaine魔術師,用一種「很欠揍」的幽默,影片也爆紅了。

Written by chin7

十一月 30, 2007 at 6:37 上午

張貼於funny, websites

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Search Google like an expert

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轉載自: http://www.i-hack.org/computer/internet/search-google-like-an-expert.html

1. Explicit Phrase: Lets say you are looking for content about internet marketing. Instead of just typing internet marketing into the Google search box, you will likely be better off searching explicitly for the phrase. To do this, simply enclose the search phrase within double quotes.

Example: “internet marketing”

2. Exclude Words: Lets say you want to search for content about internet marketing, but you want to exclude any results that contain the term advertising. To do this, simply use the “-“ sign in front of the word you want to exclude.

Example Search: internet marketing -advertising

3. Site Specific Search: Often, you want to search a specific website for content that matches a certain phrase. Even if the site doesn’t support a built-in search feature, you can use Google to search the site for your term. Simply use the “site:somesite.com” modifier.

Example: “internet marketing” site:www.smallbusinesshub.com

4. Similar Words and Synonyms: Let’s say you are want to include a word in your search, but want to include results that contain similar words or synonyms. To do this, use the “~” in front of the word.

Example: “internet marketing” ~professional

5. Specific Document Types: If you’re looking to find results that are of a specific type, you can use the modifier “filetype:”. For example, you might want to find only PowerPoint presentations related to internet marketing.

Example: “internet marketing” filetype:ppt

6. This OR That: By default, when you do a search, Google will include all the terms specified in the search. If you are looking for any one of one or more terms to match, then you can use the OR operator. (Note: The OR has to be capitalized).

Example: internet marketing OR advertising

7. Phone Listing: Let’s say someone calls you on your mobile number and you don’t know how it is. If all you have is a phone number, you can look it up on Google using the phonebook feature.

Example: phonebook:617-555-1212 (note: the provided number does not work – you’ll have to use a real number to get any results).

8. Area Code Lookup: If all you need to do is to look-up the area code for a phone number, just enter the 3-digit area code and Google will tell you where it’s from.

Example: 617

9. Numeric Ranges: This is a rarely used, but highly useful tip. Let’s say you want to find results that contain any of a range of numbers. You can do this by using the X..Y modifier (in case this is hard to read, what’s between the X and Y are two periods. This type of search is useful for years (as shown below), prices or anywhere where you want to provide a series of numbers.

Example: president 1940..1950

10. Stock (Ticker Symbol): Just enter a valid ticker symbol as your search term and Google will give you the current financials and a quick thumb-nail chart for the stock.

Example: GOOG

11. Calculator: The next time you need to do a quick calculation, instead of bringing up the Calculator applet, you can just type your expression in to Google.

Example: 48512 * 1.02

12. Word Definitions: If you need to quickly look up the definition of a word or phrase, simply use the “define:” command.

Example: define:plethora

13. Searching for URLs containing certain words. Use the “inurl:word" modifier.

Example site:i-hack.org inurl:psp 

Written by chin7

十一月 30, 2007 at 6:14 上午


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