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李嘉誠20億投資Facebook,老、新創業家的忘年大結合

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轉載自: http://mr6.cc/?p=1191

上周富比士亞洲富豪排行榜出爐,台灣媒體大力報導,二十名之中有兩位台灣富豪進榜,一位是郭台銘,排14名,一位是王永慶,排第17名,那大家都會很好奇,第一名是誰?就是香港首富李嘉誠,總財產高達230億美元(7000億台幣)。不過,假如問問李嘉誠及集團經營人士,他們這周最關注的,除了再次成為亞洲首富外,還有他們剛剛作的一個「小投資」。小小的投資,卻引起美國網路圈一片漣漪,因為,李嘉誠投資了當前最熱的社群網站Facebook,投資金額為6000萬美元(20億台幣)

6000萬美元有多多?它已經可以等於一間做得還OK的網站的總估值。不過Facebook當然不是一般凡人的網站,報導完全沒有透露這次投資的股 價、估值等等,不過我們計算,如果Facebook這次pre-money估值還維持在微軟投資時超高的150億美元的話,李嘉誠這次投進去只能拿到0.4%的股票,但重點可能不是李嘉誠到底拿到幾張Facebook股票,而是Facebook對投資人向來非常不友善,之前曾謠傳Yahoo!拎十億美元被拒絕是因為「馬克小子」覺得當時Yahoo!執行長Terry Semel「不懂網路」,所以我們可以說,雖然李嘉誠並未坐到董事席、李嘉誠花大錢當小股東…都不重要,重要的是,他顯然已成功的成為Facebook進軍亞洲的parnter。而且從李嘉誠在Facebook下一輪竟保有再跟6000萬美元的權力來看,Facebook對「李嘉誠的錢」,已經可說是友善了。

雖然關於這件投資案的消息非常的少,但卻讓我們不禁開始憑空想像很多後續的可能。李嘉誠在1999年成立Tom集團,正式叩關互聯網,到了後來,「Tom在線」(Tom Online)成為全中國大陸最大的手機加值服務(圖鈴下載等等)公司,並在2004年同步在香港與美國NASDAQ上市。後來,官方為手機加值服務一些門檻,讓消費者必須「雙次確認」以及「試用」等,讓行動加值服務業者瞬間從天堂掉到谷底,Tom在線開始轉虧,並於今年第三季黯然宣布下市。不過,有些報導說,李嘉誠一定會想辦法再讓Tom上市,而且會讓目前Tom旗下的幾個業務如Tom Tom Skype、eBay易趣、Tom.com等有新的整合與新的玩法。現在這間已經再次私有化的Tom集團,在加入Facebook這個重量級的「食材」後,是否能炒出一盤前所未見的「新菜」?

李嘉誠絕非等閒之輩,他是「中國版的華倫巴菲特」,從他四十年來的經商、投資的動作來看,確實有著中國人少有的 霸氣與精準度。他很早就已經併購了英資企業,資金深入加拿大的石油業,報紙寫道,幾次和他交手的猶太人都要對他崇敬三分。他可以做到一般華人商人所做不到 的事,因此,他或許也有機會一竟之前「進口」的社群網站的未竟之夢。目前在大陸,QQ仍是最大社群,有很多海外社群網站試著攻這市場,不過,看看MySpace在前面的狀態,再看看CyWorld的狀態,再看看XingDada,似乎不怎麼風光,因此Facebook上個月也才剛表示「進入大陸還不急」「要的話也要從併購一步一步來」的風聲。但,這場遊戲若加入李嘉誠,玩法或許會變得不一樣。

而且,Facebook封閉式的社群經營法,也確實讓它得比MySpace等其他海外社群網站還佔優勢,讓它早已偷偷的順利在亞洲地區先行搶下一片「灘頭堡」。譬如,Facebook上面的「台灣network」已經有5萬人,中國大陸的network也已有近15萬人。學校來看,台灣大學有3千多人,北京大學復旦大學都有一千多人…。

而此時,創業家所關心的,還是當Facebook進來中國大陸後,會有什麼樣的機會,可以「跟著走」?從網站的基本面來看,Facebook和其他站不同的「點」是它的application,以及它現在在美國主流社會的「最受囑目的網站」的地位。這兩者又是相輔相成,繼續吸引非常多的人在裡面玩耍。當這個圈圈碰觸到中國大陸廣大的網民,會爆出什麼樣的機會呢?

一,翻譯Facebook application服務:
上個月Facebook只有七千個app,現在 已經接近1萬個了,只要處理使用者input的轉碼沒問題,這些服務可以直接搬到華人的世界運作。不過,有些服務有些像「Cute vs Sexy」、「Hug Me」、「Spank Me」,總不能直接就粗粗糙糙的翻為「你說我可愛還是性感?」、「抱抱我」、「打我屁股」吧? Facebook不見得會找正統的翻譯社來做,或許可以成立一間「網路語言翻譯社」來接Facebook App的案子,翻語言,也翻文化,一個app收1000美元,Facebook所有的1萬個application就等於1000萬美元(3.3億台幣)的生意機會。

二、適合華人的Facebook application:除了翻譯以外,亞洲的創業家也可以開始想想哪些 application會適合我們使用。目前Facebook給華人用的application可説是慘不忍睹,什麼叫「幸運籤餅」?中國人為何要玩 「What’s My Chinese Name? 」、「Chinese Zodiac Horoscope」(「龍」的圖型還放著「外國龍」,也就是像飛天恐龍會噴火的那種)。大部份的Application太美國文化的如「Pro Football Picks」(美式足球票選)在華人世界根本就沒有市場可言。華人需要另一批的Facebook appplication。

三、中文企業可能開始大舉利用Facebook架設行銷站點: Facebook推出Facebook Pages,有些美國公司將開始利用Facebook所營造的社群來傳播,尤其是顧客是一般個人消費者的廠商來說,在亞洲的廠商想作全世界生意,行銷不易,據點成本高,或許Facebook Pages會變成「B2C的阿里巴巴」, 它就像一片叢林,雖不如阿里巴巴直接與消費者(也就是其它廠商)直接撮合,但只要在社群的叢林中摸到一條河流,就可以順流而下,遇到一座雪山也可以順著山 崩一路直達山下驛站,企業在Facebook裡頭各憑本事,一旦出現成功的case,經過傳播,或許造成一股「利用社群行銷全球」的風潮,亞洲的企業對於 「線上化」也會開始跳出「開一個企業CIS網站」的框框,進入另一嶄新世紀。創業家或許可乘著這股潮流,為企業設計出有趣的社群行銷方案。

四、北京奧運議題:無論李嘉誠和Facebook是達成了何種合作默契,通常合作的第一年最重要,一個月內就有 方案不太可能,但一年後都沒消息也不可能。從現在起算,一年內最大的事情就是2008年北京奧運,不知道Facebook是否將在奧運扮演某一些角色?奧 運是全球的活動,美國也將連續好幾周人人關注北京運動場上所發生的事情Facebook最近一直在想新賺錢法,或許已經有些計畫。尤其當太平洋的海底電纜 搭成,Facebook是否將對亞洲導入多媒體內容,甚至學Bebo搞社群加電視?或許是創業家可先開始期待的方向。

五、實體影響:李嘉誠在中國大陸各大城市擁有大量的房地產,如果社群網站可以和實體作某種結合?之前我們同事曾一直討論「格子商店」的合作方案,線上與實體的據點作某種整合會很有意思。

六、Facebook「二度個人化」:社群網站以個人檔案(personal profile)為出發點,每一個人玩社群網站的玩法不同,有的漸漸形成「群組」,朋友拉朋友,成為一個個堅實的網絡,但大陸的政策不見得支持社會網絡, 因此,社群網站可能會被鼓勵「回歸原始」,就是純粹當作個人一般的「個人首頁」,或許Facebook或許會想出另一種「個人」的玩法,和其他人作出「一 對一」的交流,讓社群網站重起另一個方向。

以上六點只是隨便寫寫,個人對李嘉誠相當崇敬,兩年前在寫《搶先佈局十年後》時,一度還有一本「影子書」要寫,叫做《十年耕耘百億收穫》。我在網路上看看過去真正的「大成功」人士的奮鬥歷程,發現他們人生最關鍵的時期,總共為期大約都為「十年」。這本書後來雖未獲出版社青睞,不過李嘉誠那一篇,其實已經寫完了。讓我們來看看李嘉誠的「十年關鍵」:

……1928年,李嘉誠於中國東南部沿海城市潮州出生,少年時隨家人逃到香港,14歲當年,父親去世,家計由李嘉誠一肩挑起……但,身在戰亂時代、苦難的童年,並不是李嘉誠成為世界華人首富的重要關鍵。

真正的關鍵,要從1945年開始。

…當時,李嘉誠已是17歲少年,在一座塑膠工廠打工。他很努力工作,別人工作八小時,李嘉誠就是要工作十六小時,而他的努力也有了回報,他的業績很快就超過其他六位同事……

隔年,李嘉誠還是努力不懈,老闆看到他的表現,將他擢升為部門經理……此時,李嘉誠,會利用時間到夜 校念書,希望有一天能考大學,終於他的會考考過了,李嘉誠毫不猶疑的告訴老闆,他必須離開公司,去念大學……由於老闆知道李嘉誠是個不可多得的人才,早就 有想法要等他再年長一些,好好栽培他,沒想到李嘉誠有意念大學,老闆立即提出,希望李嘉誠留下,並立即升任公司的總經理。

…李嘉誠以19歲的年紀,當上了塑膠工廠的總經理。過了三年,李嘉誠已經將整個工廠裡裡外外都弄得很清楚,他覺得自己若出去闖,會有更大的發展,1950年,就在李嘉誠已經熬了五年之後,他毅然與老闆辭職。

創業初期,李嘉誠還曾向親戚借錢,選在港島的皇后大道之西,開設一間生產塑膠家用品的小工廠……工廠 一開始,李嘉誠勤奮而努力,不停地接訂單及出貨,認為把量做起來是優先,別讓成本吃掉自己,不料,開工廠和自己做員工不同,不能急得什麼都忘掉,李嘉誠的 工廠忽略了品質控制,致使產品愈來愈粗劣,不但延誤了交貨時間,還引起客戶抱怨,要求退貨、賠償…。

才剛開廠的李嘉誠,便陷入空前危機。工廠收入急跌,原料商紛紛上門要求結賬還錢,銀行又不斷催還貸款,李嘉誠竟被逼到破產的邊緣…。

李嘉誠雖然後悔,但他對自己仍充滿信心。李嘉誠決定以中國人最講求的「信義」來解決。首先,才23歲 的他,親自召開員工大會,坦言自己在經營上的失誤,向留在廠裏的所有員工道歉,必須遣散一些員工,同時還親自掛保證,一旦工廠度過危機,便會邀請辭退的工 人回來上班。工廠的問題解決了。

接下來,李嘉誠親自拜訪每一間銀行、原料供應商、客戶,逐一賠罪道歉,請求他們放寬還款期限,同時拼盡全力,用蝕本價將次貨出售,以籌錢來購買塑膠材料、添置生產機器。

就這樣熬了痛苦的三年,1955年的時候,李嘉誠的塑膠工廠的危機,終於正式化解,業務也漸入佳境。就在此時,它開始做後來讓他們起飛的關鍵產品「塑膠花」……這一長段的過程,前前後後,剛好十年。

像李嘉誠這樣淒壯的「第一代創業家」的創業成功故事,和Facebook的「馬克小子」從哈佛畢業、做個網站、拿創投的錢……成為極有趣的對比。李 嘉誠花了十年,把自己放在險境中,在夾縫中求生存,而馬克小子其實只花十個月,一路含著金湯匙,便登上世界之頂。這就是網路的美好處,也是網路創業家最教 人垢病的地方──年輕、有夢、但最後為何成功,自己也不知道,「反正老子成功就是了嘛!」李嘉誠與經營團隊回頭看網路,是否能教教年輕人怎麼玩網路?我們 豎起耳朵、虛心受教,並期待中文版的「臉譜書本」的誕生。

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Written by chin7

十二月 4, 2007 at 9:41 上午

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快樂病毒影片

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  轉載自: http://mr6.cc/?p=1187


最近比較少網站真的觸動到我們,讓我們拍手說:「靠,好點子!」前天,TechCrunch剛好寫到新加坡的「新加坡媒體發展局」(Media Development Authority,簡稱MDA),這應該是新加坡一個類似國科會、工研院或資策會的官方或半官方的研究與推廣組織,最近推出一部爆笑的宣傳短片(看影片請按這裡)。 看到這些西裝的男人與套裝的女人,在那邊伸著僵硬的老骨頭唱Rap,而且用rap來解釋他們發展中的各項技術;平常用一小時的簡報來講這些東西,聽眾無不 呼呼大睡,但這部片總長才四分鐘又35秒,讓人聽完以後,還順便記得了一切,一邊洗澡一邊還在唱:「Yes yes y’all, we don’t stop. Get creative. Can do. Rock on……。Yes yes y’all, we don’t stop……」

這則影片放在MDA官網的首頁,也放在「2006-2007年官方年度報告」的首頁,右邊寫著制式的「主席的話」,左邊竟寫著「想跟著主席唱Rap嗎?」更重要的是,它還放在其他的地方,讓其他網友自由的嵌入,除了TechCrunch外,還有許多小部落客如Random CitationsChris Possible也都紛紛置入了這一則影片,還上了地球另一端的英國新聞網站。這讓我們想起,拍一部影片要多少錢?請人來接接看大概也要幾萬元台幣?但拿來拍一則「病毒影片」(viral video),像新加坡這個,顯然是值得的。我突然想到,假如資策會也來拍一部來宣傳各個進行中的計畫,應該會很精彩 ^_^。

「病毒影片」並不是這兩年的新產物,以台灣來說,更早以前就領教過「CD-PRO2」的厲害。但YouTube可說把「病毒影片」發揚光大,一開始 它只是讓使用者將影片直接嵌入自己網站,YouTube因而打中其他影音網站沒打中的「甜蜜點」(sweet spot),也讓YouTube在短短時間變成全美國成長速度最快的網站。這些在網路上一夕爆紅的影片,大家開始很貼切以「病毒影片」稱呼之,意思是一則 短片,讓人看完後馬上轉寄出去,以很快的速度在社群裡傳遞,到最後你問問前後左右的人,大家竟然都看過這部片子了!試想,假如影片長度長達四十分鐘,那麼 就不可能在上班時馬上觀賞,也降低了大家轉寄的意願;假如那還是一則在你家攝影機的片,則一般人也懶得上載上去、剪接等等;但,假如那是一則只有兩分鐘的 影片,然後已經存在於YouTube上,你想要寄網址、加入自己playlist,或是崁在自己網站裡都行。這樣的「病毒短片」便很容易傳播出去。

想寫這篇已經很久,因為每個星期一,Voofox同仁都會進行一至二小時的「Video Day」, 和大家一起分享網路的奇譚(internet phenomenon)。當我們忙起來,上周好幾天留到深夜,當然毫不猶豫就暫時停止Video Day,直到這周我們稍事休息,大家才又快快的分享幾部影片,這次才感覺到,Video Day真的給我們很多啟示,讓我們有機會以使用者的角度來感受「病毒影片」的威力。我發現,我後來在想的事,常常和這些影片有關係,這些「病毒影片」遠比 其他的文章、電視節目在我心中留下更深的印象。無論影片中想傳達的是什麼,它們總是像水蛭一樣緊緊黏著我。我們發現,一間公司只要有一支病毒短片,其實可以用在很多地方。 網站的大首頁最重要的版面,不必再考慮放什麼東西,就這麼一支「病毒影片」就夠了。我們的MySpace首頁放一支、官方部落格邊欄放一支,甚至,每次對 外宣傳作演講簡報,都可以在開頭先播放這一支影片暖場,聽眾個個從傭懶的椅子裡爬起來,直起身子,耳朵豎起來期待這個網站。因此,每次Video Day結束,大家總是提出好幾個點子,如何以拍攝「病毒影片」來行銷我們的產品,但此時也顯示出我們的不足。敢說敝公司人才濟濟,就是沒有專業攝影剪接人 員。有趣的是,這東西花錢外包,就沒意思了。小時候聽老師說,要多認識醫生、律師、會計師等專業人士,以後可以派上用場;現在我會說,網路創業家需要認識幾個熱心的影片剪接專家,不必到剪電視電影的Pro級,但是願意和我們一起創業,一起來探索這塊「病毒影片」的世界的伙伴。

成本不高的情況下,如何拍出一支「病毒影片」?TechCrunch的客座博客最近寫了這篇超紅的「許多病毒影片背後的秘密策略」,整理出九個重點。我也一直在想有趣的拍攝方式,譬如這個Noah一天照一張,放一點音樂,那幽幽的眼神就會讓人想到很多,和蒙娜麗莎微笑有得拼。那,還有像是這支在介紹社群網站的短片,從頭到尾就是用一些紙片,也很有意思。還有這個David Blaine魔術師,用一種「很欠揍」的幽默,影片也爆紅了。

Written by chin7

十一月 30, 2007 at 6:37 上午

張貼於funny, websites

Tagged with , ,

Search Google like an expert

leave a comment »

轉載自: http://www.i-hack.org/computer/internet/search-google-like-an-expert.html

1. Explicit Phrase: Lets say you are looking for content about internet marketing. Instead of just typing internet marketing into the Google search box, you will likely be better off searching explicitly for the phrase. To do this, simply enclose the search phrase within double quotes.

Example: “internet marketing”

2. Exclude Words: Lets say you want to search for content about internet marketing, but you want to exclude any results that contain the term advertising. To do this, simply use the “-“ sign in front of the word you want to exclude.

Example Search: internet marketing -advertising

3. Site Specific Search: Often, you want to search a specific website for content that matches a certain phrase. Even if the site doesn’t support a built-in search feature, you can use Google to search the site for your term. Simply use the “site:somesite.com” modifier.

Example: “internet marketing” site:www.smallbusinesshub.com

4. Similar Words and Synonyms: Let’s say you are want to include a word in your search, but want to include results that contain similar words or synonyms. To do this, use the “~” in front of the word.

Example: “internet marketing” ~professional

5. Specific Document Types: If you’re looking to find results that are of a specific type, you can use the modifier “filetype:”. For example, you might want to find only PowerPoint presentations related to internet marketing.

Example: “internet marketing” filetype:ppt

6. This OR That: By default, when you do a search, Google will include all the terms specified in the search. If you are looking for any one of one or more terms to match, then you can use the OR operator. (Note: The OR has to be capitalized).

Example: internet marketing OR advertising

7. Phone Listing: Let’s say someone calls you on your mobile number and you don’t know how it is. If all you have is a phone number, you can look it up on Google using the phonebook feature.

Example: phonebook:617-555-1212 (note: the provided number does not work – you’ll have to use a real number to get any results).

8. Area Code Lookup: If all you need to do is to look-up the area code for a phone number, just enter the 3-digit area code and Google will tell you where it’s from.

Example: 617

9. Numeric Ranges: This is a rarely used, but highly useful tip. Let’s say you want to find results that contain any of a range of numbers. You can do this by using the X..Y modifier (in case this is hard to read, what’s between the X and Y are two periods. This type of search is useful for years (as shown below), prices or anywhere where you want to provide a series of numbers.

Example: president 1940..1950

10. Stock (Ticker Symbol): Just enter a valid ticker symbol as your search term and Google will give you the current financials and a quick thumb-nail chart for the stock.

Example: GOOG

11. Calculator: The next time you need to do a quick calculation, instead of bringing up the Calculator applet, you can just type your expression in to Google.

Example: 48512 * 1.02

12. Word Definitions: If you need to quickly look up the definition of a word or phrase, simply use the “define:” command.

Example: define:plethora

13. Searching for URLs containing certain words. Use the “inurl:word" modifier.

Example site:i-hack.org inurl:psp 

Written by chin7

十一月 30, 2007 at 6:14 上午

張貼於websites

Tagged with , ,

21 Factors that Influence the First Impression of Your Website’s Visitors

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轉載自: http://vandelaydesign.com/blog/design/first-impression/

When a new visitor comes to your website for the first time an initial impression will be formed pretty quickly. A good first impression will drastically increase the chances of that visitor returning again, and a bad first impression will be difficult to overcome.

This list looks at 21 factors that will influence your visitor’s impression within moments of arriving at your site. These are just some of the factors, not a comprehensive list. Feel free to list some others in the comments that you think should be included. Here they are, in no particular order.

1. Load Time – Most of us are very impatient and slow loading pages will not make us want to return. On the other hand, pages that load quickly will encourage visitors to navigate through your site knowing that they won’t have to wait very long for each page to load.

2. Error Messages – If new visitors to your site are getting error messages and are unable to access your site, they’re not going to be impressed and they won’t be back. There are a number of different errors that can occur. BlogStorm recently published an article Why Businesses Need a Website that Works, which takes a look at one unsuccessful website with an obvious problem.

3. Colors – The look of your site will obviously be a factor in your visitors’ first impressions. The colors of your website can have a huge impact on the overall attractiveness of the site. Choosing the right color combinations can be difficult, but fortunately there are a number of online tools that can help. For a list of resources and links to some articles on the psychology of colors, see Find the Perfect Colors for Your Website.

4. Logo/Branding – Another factor in the overall look of your website is the logo and branding. Most importantly, the logo should help to brand your business in the way that you want visitors and customers to think of you. For more information, see What Makes a Great Logo? from David Airey.

5. Header Images – Dominant header images are often used and they can have a strong affect on first impressions. Personally, I’m not a big fan of large header images for blogs, but some blog designers use them with great success. I like to see the content start higher on the page, but many visitors don’t share my opinion (I’d be interested to hear your thoughts in the comments below). Nate Whitehill uses a very attractive header image on his blog to make it stand out.

6. Typography – A somewhat subtle influence is the typography and fonts. A change in the typography may not be a drastic change, but it can make all the difference. See Five Simple Steps to Better Typography by Mark Boulton for a more complete look at the subject.

7. Layout – One of the most important design elements is the layout. Whatever layout you use should draw the reader’s attention to those items that are most important. Layout can be used not only to create an attractive design, but also to make the site easy for visitors to use. While most websites use a fairly standard design, a good way to make your site stand out is to use a more creative layout. Of course, you’ll want to make sure that your creative layout adds to the effectiveness of the website rather than detracting from it.

8. Advertisements – One of the easiest ways to make a bad first impression is to have a website that is full of advertisements. Most of today’s internet users have come to expect advertisements to be present on most websites, but too many ads, the wrong type of ads, and poor ad placement can be a big turn off for visitors.

As a general rule you should avoid placing ads in places that will interfere with visitors being able to read your content, unless the goal of your site is to make money through ad clicks. Animated ads are also a touchy subject as they can also easily distract and annoy readers.

If you use advertisements that are relevant to visitors and are kept out of the flow of your content, visitors generally will not mind.

9. Your Reputation – Some of your first-time visitors will be familiar with you or your website before they even visit. In many cases they may have read about you on another website that links to you. This is especially common for bloggers. If that visitor has read a positive recommendation of you before visiting your site, you will have already developed a little bit of a reputation in the mind of that visitor that may affect the first impression. This can also work the opposite way if they have heard or read negative things before visiting.

10. Ease of Navigation
– We’ve probably all been at websites that looked like they had great content that we wanted to read, but just couldn’t find what we wanted. I’m not sure if there is anything more frustrating on a website than poor navigation. On the other hand, well-constructed navigation can help visitors to have a very positive experience on the site.

11. Clarity of Purpose
– New visitors should be able to very quickly determine the purpose of a website. Many sites effectively incorporate this into their branding by using a descriptive tag line that sums up the site’s purpose. About Us pages are also helpful for communicating purpose.

12. Unprofessional Items – Some items like low-quality animated GIFs and hit counters can give a negative first impression. Generally anything that makes your site look like it was designed 10 years ago should be avoided.

13. Quality of Images and Photos – It’s amazing how much impact a high-quality photo or graphic can have on a design. Fortunately, there are plenty of resources online for getting high-quality, low-cost photos, and some are even free. Searching for a good free picture may not be worth the time it takes when you can find one faster and pay $1 or $2. For a list of places to find photos online, see Stock Photography Resources.

14. Accessibility – Accessibility is a big buzzword in web design. The reality is that not all of your visitors will fall into the mold of the average visitor. Some will have handicaps, some will use older browsers, some will have slower connections, etc. If your website is not accessible to a visitor it’s almost guaranteed to create a bad impression.

15. Popups and Pop-unders – Most internet surfers now have some sort of popup blocker, but some websites are still using them. Most visitors don’t appreciate popups that aren’t blocked, and this can create a bad impression. Some sites, however, still use popups effectively, so it’s something that you will have to weigh the pros and cons.

16. Video and Audio – As more and more internet users have high speed connections, audio and video will continue to become more common. Some visitors appreciate these elements and it’s evident by the success of such sites as YouTube. A general rule with both audio and video is that it should not start automatically without the user choosing to have it start.

17. Associations – Visitors may be new to your website, but they may be impressed with associations to someone or something they know and respect. An example of this is web hosting provider Media Temple. Visitors to Media Temple’s website will see testimonials on the homepage from Nike, Sony, and Starbucks. If that visitor is wondering about the competence and capability of Media Temple, associations with these large, well-known companies will have a huge impact on the first impression. Another example is a website displaying a badge that shows membership in the Better Business Bureau.

18. Quality of Content – Of course quality content cannot be left off this list. While content may not have an instant impact like some of the factors that relate to the design of the site, it will have a significant impact on visitors that stick around for a minute or so. This is a big factor especially for blogs. A first-time visitor that finds really great content will remember their visit in a positive light.

19. Tone – In addition to the actual content, the tone of the content can also have an impact on first impressions. I’ve been on a few blogs that have strong content, but an unnecessarily negative tone by the blogger created a poor first impression.

20. Number of Comments and Trackbacks – New visitors to blogs will often notice the number of comments on posts. A lot of comments and trackbacks show that other readers are involved, and it indicates that this is likely a valuable resource. On the other hand, seeing no comments often causes the visitor to wonder how many other people are reading.

21. Flash Intros – Positive or negative, flash intros will impact the first impression of visitors. I’m not a fan of flash intros on most websites. I think they have their place on websites in certain industries, such as websites for movies or rock bands. Unless visitors will expect a website in your industry to have a flash intro, I would avoid it.

Written by chin7

十一月 28, 2007 at 6:33 下午

張貼於designs, websites

Tagged with , ,

Top 50 graphic design blogs

leave a comment »

轉載自: http://www.davidairey.com/top-50-graphic-design-blogs/

It’s not so easy finding quality graphic design authors. So to make things easier for you, here I present my top 50 graphic design blogs. I’ve categorised these blogs by their Google PageRank (PR), which is Google’s way of determining the authority of a website / blog.

*Don’t read too much into the PageRank, as all of these sites contain excellent articles, some blogs having an authority all on their own

PR 8 blogs

Veerle's Blog

Veerle’s blog 2.0 – Webdesign – XHTML CSS | Graphic Design

PR 7 blogs

Authentic Boredom

Authentic Boredom – by graphic designer, Cameron Moll

Core77

Core77 / design magazine + resource /

Design Observer

Design Observer: writings about design & culture

Hicks Design

Hicksdesign – Journal of a small creative agency based in Witney, Oxfordshire, UK, authored by Jon Hicks

subtraction

Subtraction 7.0 – NYTimes.com’s Design Director, Khoi Vinh, blogs about design and other relevant info.

Veer The Skinny

Veer: The Skinny – provides visual elements for use in professional creative work

PR 6 blogs

Be A Design Group

Be A Design Group – a blog for graphic designers, created in March of 2004 by Adrian Hanft and Bennett Holzworth.

Bittbox

BittBox – Homemade vector freebies, design tips, tutorials and bitts.

Creative Review Blog

CR Blog – News and views on visual communications from the writers of Creative Review

Designers Who Blog

Designers who Blog – features blogs discussing graphic design, web design, illustration, marketing, photography, branding, writing and advertising

Design is Kinky

Design is Kinky – a proudly Australian blog on design

Design View

Design View: Articles, Essays and Opinions by Andy Rutledge

Graphic Define

Graphic Define Magazine – focuses on the business of running a graphic, interactive, or web design studio.

ideasonideas

ideasonideas, a blog that invites dialogue on issues relevant to communication designers and brand strategists

I Love Typography

I Love Typography, devoted to fonts, typefaces and all things typographical.

ISO50

ISO50 – The Visual Work of Scott Hansen

Mark Boulton

Mark Boulton: Design Thinking. Web Delivery. By a designer based in Cardiff, UK.

NOTCOT.ORG

NOTCOT.ORG – for your ideas + aesthetics + amusement.

Quipsologies

Quipsologies – Corralling the most relevant and creative on- and off-line bits that pertain to the design community.

Randa Clay Design

Randa Clay Design – Design, Marketing, Blogging, Branding and all things Creative

SonSpring

SonSpring | Journal by Nathan Smith

Speak Up

Speak Up > Design Dialog

Swiss Legacy

Swiss Legacy – Graphic design and typography

swissmiss

swissmiss – tina roth eisenberg | swiss designer gone nyc

Typographica

Typographica. A Journal of Typography.

PR 5 blogs

Anamorphosis

Anamorphosis. learn design create

Andy Budd

Andy Budd :: Blogography – based in Brighton, England

Chris Glass

Chris Glass, The Last 10 Days. A creative fella’s journal from Ohio.

Design Adaptations

Design Adaptations | Charity Ondriezek

Design Notes

Design Notes published by Michael Surtees who tries to see life filtered through design as opposed to placing design on a pedestal

Elliot Swan

Elliot Swan survived three days without the internet

Graphic Design Blog

Graphic Design Blog – graphic design, freelancing, illustration, advertising, web design

Inspiration Bit

Inspiration Bit – Get inspired and learn from the latest technology, art and design buzz on the Web.

Jasongraphix

Jasongraphix :: A journal of art, thoughts, and projects by Jason Beaird

Lealea Design

Lealea Design: Blogblog: Design inspiration and introspection

Luz Cannon

Luz Cannon: The Work of David Brooks : Designer, Photographer and Audio Producer

Noisy Decent Graphics

Noisy Decent Graphics by Ben Terrett, a Graphic Designer in London

Reflections

Reflections – the personal blog of Paul Enderson, a freelance web and graphic designer from England

Russell Davies

Russell Davies – incredibly diverse UK-based blog on topics associated with design

The Serif

The Serif – Your daily dose of design inspiration

things to look at

things to look at – plenty of images, and oddly, things to look at

Tutorial Blog

Tutorial Blog – Design Articles and Tutorials

Type for you.

Type for you. A blog on typography, by Pedro Serrão, a graphic designer from Porto, Portugal.

PR 4 blogs

Ace Jet 170

Ace Jet 170 – Found type, print and stuff

AdGoodness

AdGoodness – advertising and design blog from Frederik Samuel

AisleOne

AisleOne – Design, typography and everything else.

Computerlove

Computerlove – Connecting Creative Talents

Creative Bits

creativebits | Apple orientated design community (must register to comment)

Creative Curio

Creative Curio – Learn, discuss and explore the realm of graphic design.

Numbers 51 and upwards

PR 4 blogs

David the Designer

David the Designer – don’t underestimate the knowledge this man has acquired (and don’t call him Dave)

FormFiftyFive

FormFiftyFive – Design Inspiration – the pet project of designers Glenn Garriock and Jack Daly

gradient dropshadow curve

gradient dropshadow curve – by Henry Tapia

graphicPUSH

graphicPUSH – “a sporadically but faithfully updated design blog”

Journale

Journale – Asgeir Hoem – A Blog on Design, Typography, Creativity and Randomness

Laughing Lion Design

Laughing Lion Design : Web, Graphic Design & Illustration Ireland

Milienzo

Milienzo – Aaron Russell blogs about web and graphic design, the creative industry and multimedia…

Smashing Magazine

Smashing Magazine – a weblog dedicated to web-developers and designers

We Made This

We Made This (It’s Our Blog)

PR 3 blogs

Creative Guy

Creative Guy – tips, tricks, tutorials and discussion about Adobe Photoshop, InDesign and Illustrator for designers running Mac OSX

Gazelle Creative

Gazelle Creative – by Elizabeth Jackson (a.k.a. Zabs)

Grain Edit

Grain Edit – covers contemporary graphic design / illustration, as well as design from the from the golden era of advertising (1950s–1970s).

Your Brain on Design

Your Brain on Design: A Graphic Design Blog | Leslie Tane Design

Written by chin7

十一月 21, 2007 at 2:34 上午

張貼於designs, websites

Tagged with ,

Top 50 graphic design blogs

leave a comment »

It’s not so easy finding quality graphic design authors. So to make things easier for you, here I present my top 50 graphic design blogs. I’ve categorised these blogs by their Google PageRank (PR), which is Google’s way of determining the authority of a website / blog.

*Don’t read too much into the PageRank, as all of these sites contain excellent articles, some blogs having an authority all on their own

PR 8 blogs

Veerle's Blog

Veerle’s blog 2.0 – Webdesign – XHTML CSS | Graphic Design

PR 7 blogs

Authentic Boredom

Authentic Boredom – by graphic designer, Cameron Moll

Core77

Core77 / design magazine + resource /

Design Observer

Design Observer: writings about design & culture

Hicks Design

Hicksdesign – Journal of a small creative agency based in Witney, Oxfordshire, UK, authored by Jon Hicks

subtraction

Subtraction 7.0 – NYTimes.com’s Design Director, Khoi Vinh, blogs about design and other relevant info.

Veer The Skinny

Veer: The Skinny – provides visual elements for use in professional creative work

PR 6 blogs

Be A Design Group

Be A Design Group – a blog for graphic designers, created in March of 2004 by Adrian Hanft and Bennett Holzworth.

Bittbox

BittBox – Homemade vector freebies, design tips, tutorials and bitts.

Creative Review Blog

CR Blog – News and views on visual communications from the writers of Creative Review

Designers Who Blog

Designers who Blog – features blogs discussing graphic design, web design, illustration, marketing, photography, branding, writing and advertising

Design is Kinky

Design is Kinky – a proudly Australian blog on design

Design View

Design View: Articles, Essays and Opinions by Andy Rutledge

Graphic Define

Graphic Define Magazine – focuses on the business of running a graphic, interactive, or web design studio.

ideasonideas

ideasonideas, a blog that invites dialogue on issues relevant to communication designers and brand strategists

I Love Typography

I Love Typography, devoted to fonts, typefaces and all things typographical.

ISO50

ISO50 – The Visual Work of Scott Hansen

Mark Boulton

Mark Boulton: Design Thinking. Web Delivery. By a designer based in Cardiff, UK.

NOTCOT.ORG

NOTCOT.ORG – for your ideas + aesthetics + amusement.

Quipsologies

Quipsologies – Corralling the most relevant and creative on- and off-line bits that pertain to the design community.

Randa Clay Design

Randa Clay Design – Design, Marketing, Blogging, Branding and all things Creative

SonSpring

SonSpring | Journal by Nathan Smith

Speak Up

Speak Up > Design Dialog

Swiss Legacy

Swiss Legacy – Graphic design and typography

swissmiss

swissmiss – tina roth eisenberg | swiss designer gone nyc

Typographica

Typographica. A Journal of Typography.

PR 5 blogs

Anamorphosis

Anamorphosis. learn design create

Andy Budd

Andy Budd :: Blogography – based in Brighton, England

Chris Glass

Chris Glass, The Last 10 Days. A creative fella’s journal from Ohio.

Design Adaptations

Design Adaptations | Charity Ondriezek

Design Notes

Design Notes published by Michael Surtees who tries to see life filtered through design as opposed to placing design on a pedestal

Elliot Swan

Elliot Swan survived three days without the internet

Graphic Design Blog

Graphic Design Blog – graphic design, freelancing, illustration, advertising, web design

Inspiration Bit

Inspiration Bit – Get inspired and learn from the latest technology, art and design buzz on the Web.

Jasongraphix

Jasongraphix :: A journal of art, thoughts, and projects by Jason Beaird

Lealea Design

Lealea Design: Blogblog: Design inspiration and introspection

Luz Cannon

Luz Cannon: The Work of David Brooks : Designer, Photographer and Audio Producer

Noisy Decent Graphics

Noisy Decent Graphics by Ben Terrett, a Graphic Designer in London

Reflections

Reflections – the personal blog of Paul Enderson, a freelance web and graphic designer from England

Russell Davies

Russell Davies – incredibly diverse UK-based blog on topics associated with design

The Serif

The Serif – Your daily dose of design inspiration

things to look at

things to look at – plenty of images, and oddly, things to look at

Tutorial Blog

Tutorial Blog – Design Articles and Tutorials

Type for you.

Type for you. A blog on typography, by Pedro Serrão, a graphic designer from Porto, Portugal.

PR 4 blogs

Ace Jet 170

Ace Jet 170 – Found type, print and stuff

AdGoodness

AdGoodness – advertising and design blog from Frederik Samuel

AisleOne

AisleOne – Design, typography and everything else.

Computerlove

Computerlove – Connecting Creative Talents

Creative Bits

creativebits | Apple orientated design community (must register to comment)

Creative Curio

Creative Curio – Learn, discuss and explore the realm of graphic design.

Numbers 51 and upwards

PR 4 blogs

David the Designer

David the Designer – don’t underestimate the knowledge this man has acquired (and don’t call him Dave)

FormFiftyFive

FormFiftyFive – Design Inspiration – the pet project of designers Glenn Garriock and Jack Daly

gradient dropshadow curve

gradient dropshadow curve – by Henry Tapia

graphicPUSH

graphicPUSH – “a sporadically but faithfully updated design blog”

Journale

Journale – Asgeir Hoem – A Blog on Design, Typography, Creativity and Randomness

Laughing Lion Design

Laughing Lion Design : Web, Graphic Design & Illustration Ireland

Milienzo

Milienzo – Aaron Russell blogs about web and graphic design, the creative industry and multimedia…

Smashing Magazine

Smashing Magazine – a weblog dedicated to web-developers and designers

We Made This

We Made This (It’s Our Blog)

PR 3 blogs

Creative Guy

Creative Guy – tips, tricks, tutorials and discussion about Adobe Photoshop, InDesign and Illustrator for designers running Mac OSX

Gazelle Creative

Gazelle Creative – by Elizabeth Jackson (a.k.a. Zabs)

Grain Edit

Grain Edit – covers contemporary graphic design / illustration, as well as design from the from the golden era of advertising (1950s–1970s).

Your Brain on Design

Your Brain on Design: A Graphic Design Blog | Leslie Tane Design

Written by chin7

十一月 21, 2007 at 2:31 上午

張貼於designs, websites

Tagged with ,

Top 50 graphic design blogs

leave a comment »

It’s not so easy finding quality graphic design authors. So to make things easier for you, here I present my top 50 graphic design blogs. I’ve categorised these blogs by their Google PageRank (PR), which is Google’s way of determining the authority of a website / blog.

*Don’t read too much into the PageRank, as all of these sites contain excellent articles, some blogs having an authority all on their own

PR 8 blogs

Veerle's Blog

Veerle’s blog 2.0 – Webdesign – XHTML CSS | Graphic Design

PR 7 blogs

Authentic Boredom

Authentic Boredom – by graphic designer, Cameron Moll

Core77

Core77 / design magazine + resource /

Design Observer

Design Observer: writings about design & culture

Hicks Design

Hicksdesign – Journal of a small creative agency based in Witney, Oxfordshire, UK, authored by Jon Hicks

subtraction

Subtraction 7.0 – NYTimes.com’s Design Director, Khoi Vinh, blogs about design and other relevant info.

Veer The Skinny

Veer: The Skinny – provides visual elements for use in professional creative work

PR 6 blogs

Be A Design Group

Be A Design Group – a blog for graphic designers, created in March of 2004 by Adrian Hanft and Bennett Holzworth.

Bittbox

BittBox – Homemade vector freebies, design tips, tutorials and bitts.

Creative Review Blog

CR Blog – News and views on visual communications from the writers of Creative Review

Designers Who Blog

Designers who Blog – features blogs discussing graphic design, web design, illustration, marketing, photography, branding, writing and advertising

Design is Kinky

Design is Kinky – a proudly Australian blog on design

Design View

Design View: Articles, Essays and Opinions by Andy Rutledge

Graphic Define

Graphic Define Magazine – focuses on the business of running a graphic, interactive, or web design studio.

ideasonideas

ideasonideas, a blog that invites dialogue on issues relevant to communication designers and brand strategists

I Love Typography

I Love Typography, devoted to fonts, typefaces and all things typographical.

ISO50

ISO50 – The Visual Work of Scott Hansen

Mark Boulton

Mark Boulton: Design Thinking. Web Delivery. By a designer based in Cardiff, UK.

NOTCOT.ORG

NOTCOT.ORG – for your ideas + aesthetics + amusement.

Quipsologies

Quipsologies – Corralling the most relevant and creative on- and off-line bits that pertain to the design community.

Randa Clay Design

Randa Clay Design – Design, Marketing, Blogging, Branding and all things Creative

SonSpring

SonSpring | Journal by Nathan Smith

Speak Up

Speak Up > Design Dialog

Swiss Legacy

Swiss Legacy – Graphic design and typography

swissmiss

swissmiss – tina roth eisenberg | swiss designer gone nyc

Typographica

Typographica. A Journal of Typography.

PR 5 blogs

Anamorphosis

Anamorphosis. learn design create

Andy Budd

Andy Budd :: Blogography – based in Brighton, England

Chris Glass

Chris Glass, The Last 10 Days. A creative fella’s journal from Ohio.

Design Adaptations

Design Adaptations | Charity Ondriezek

Design Notes

Design Notes published by Michael Surtees who tries to see life filtered through design as opposed to placing design on a pedestal

Elliot Swan

Elliot Swan survived three days without the internet

Graphic Design Blog

Graphic Design Blog – graphic design, freelancing, illustration, advertising, web design

Inspiration Bit

Inspiration Bit – Get inspired and learn from the latest technology, art and design buzz on the Web.

Jasongraphix

Jasongraphix :: A journal of art, thoughts, and projects by Jason Beaird

Lealea Design

Lealea Design: Blogblog: Design inspiration and introspection

Luz Cannon

Luz Cannon: The Work of David Brooks : Designer, Photographer and Audio Producer

Noisy Decent Graphics

Noisy Decent Graphics by Ben Terrett, a Graphic Designer in London

Reflections

Reflections – the personal blog of Paul Enderson, a freelance web and graphic designer from England

Russell Davies

Russell Davies – incredibly diverse UK-based blog on topics associated with design

The Serif

The Serif – Your daily dose of design inspiration

things to look at

things to look at – plenty of images, and oddly, things to look at

Tutorial Blog

Tutorial Blog – Design Articles and Tutorials

Type for you.

Type for you. A blog on typography, by Pedro Serrão, a graphic designer from Porto, Portugal.

PR 4 blogs

Ace Jet 170

Ace Jet 170 – Found type, print and stuff

AdGoodness

AdGoodness – advertising and design blog from Frederik Samuel

AisleOne

AisleOne – Design, typography and everything else.

Computerlove

Computerlove – Connecting Creative Talents

Creative Bits

creativebits | Apple orientated design community (must register to comment)

Creative Curio

Creative Curio – Learn, discuss and explore the realm of graphic design.

Numbers 51 and upwards

PR 4 blogs

David the Designer

David the Designer – don’t underestimate the knowledge this man has acquired (and don’t call him Dave)

FormFiftyFive

FormFiftyFive – Design Inspiration – the pet project of designers Glenn Garriock and Jack Daly

gradient dropshadow curve

gradient dropshadow curve – by Henry Tapia

graphicPUSH

graphicPUSH – “a sporadically but faithfully updated design blog”

Journale

Journale – Asgeir Hoem – A Blog on Design, Typography, Creativity and Randomness

Laughing Lion Design

Laughing Lion Design : Web, Graphic Design & Illustration Ireland

Milienzo

Milienzo – Aaron Russell blogs about web and graphic design, the creative industry and multimedia…

Smashing Magazine

Smashing Magazine – a weblog dedicated to web-developers and designers

We Made This

We Made This (It’s Our Blog)

PR 3 blogs

Creative Guy

Creative Guy – tips, tricks, tutorials and discussion about Adobe Photoshop, InDesign and Illustrator for designers running Mac OSX

Gazelle Creative

Gazelle Creative – by Elizabeth Jackson (a.k.a. Zabs)

Grain Edit

Grain Edit – covers contemporary graphic design / illustration, as well as design from the from the golden era of advertising (1950s–1970s).

Your Brain on Design

Your Brain on Design: A Graphic Design Blog | Leslie Tane Design

Written by chin7

十一月 21, 2007 at 2:26 上午

張貼於designs, websites

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