Macbook Air / Yael Naim’s “New Soul”
There’s been rumours that Apple was working on a super-thin laptop, but I don’t think anyone expected this. It’s saying something that the first words those I’ve observed looking at it for the first time have been something along the lines of “Holy freakin’ $&@#, that thing is thin!”. With all the necessary add-ons and dongles, the laptop is going to get very pricey, but I’m sure it’ll sell like hot cakes to those early-adopters-with-tons-of-money folks.
The marketing team at Apple, the geniuses that they are, created a commercial showing off how you easily can fit the 3 pound laptop into a manilla folder. The song accompanying the ad is a suitably light and airy jazz-pop tune called “New Soul” from Israeli artist Yael Naim. While you only hear the first 30 seconds in the Macbook Air commercial, the full song makes nice use of bouncy trumpets, harpsichord, handclaps, and even a heavenly-sounding choir for the ending. Good find, Apple! Download the tune below and purchase her album here:
MP3 New Soul