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Archive for 十一月 2007

快樂病毒影片

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  轉載自: http://mr6.cc/?p=1187


最近比較少網站真的觸動到我們,讓我們拍手說:「靠,好點子!」前天,TechCrunch剛好寫到新加坡的「新加坡媒體發展局」(Media Development Authority,簡稱MDA),這應該是新加坡一個類似國科會、工研院或資策會的官方或半官方的研究與推廣組織,最近推出一部爆笑的宣傳短片(看影片請按這裡)。 看到這些西裝的男人與套裝的女人,在那邊伸著僵硬的老骨頭唱Rap,而且用rap來解釋他們發展中的各項技術;平常用一小時的簡報來講這些東西,聽眾無不 呼呼大睡,但這部片總長才四分鐘又35秒,讓人聽完以後,還順便記得了一切,一邊洗澡一邊還在唱:「Yes yes y’all, we don’t stop. Get creative. Can do. Rock on……。Yes yes y’all, we don’t stop……」

這則影片放在MDA官網的首頁,也放在「2006-2007年官方年度報告」的首頁,右邊寫著制式的「主席的話」,左邊竟寫著「想跟著主席唱Rap嗎?」更重要的是,它還放在其他的地方,讓其他網友自由的嵌入,除了TechCrunch外,還有許多小部落客如Random CitationsChris Possible也都紛紛置入了這一則影片,還上了地球另一端的英國新聞網站。這讓我們想起,拍一部影片要多少錢?請人來接接看大概也要幾萬元台幣?但拿來拍一則「病毒影片」(viral video),像新加坡這個,顯然是值得的。我突然想到,假如資策會也來拍一部來宣傳各個進行中的計畫,應該會很精彩 ^_^。

「病毒影片」並不是這兩年的新產物,以台灣來說,更早以前就領教過「CD-PRO2」的厲害。但YouTube可說把「病毒影片」發揚光大,一開始 它只是讓使用者將影片直接嵌入自己網站,YouTube因而打中其他影音網站沒打中的「甜蜜點」(sweet spot),也讓YouTube在短短時間變成全美國成長速度最快的網站。這些在網路上一夕爆紅的影片,大家開始很貼切以「病毒影片」稱呼之,意思是一則 短片,讓人看完後馬上轉寄出去,以很快的速度在社群裡傳遞,到最後你問問前後左右的人,大家竟然都看過這部片子了!試想,假如影片長度長達四十分鐘,那麼 就不可能在上班時馬上觀賞,也降低了大家轉寄的意願;假如那還是一則在你家攝影機的片,則一般人也懶得上載上去、剪接等等;但,假如那是一則只有兩分鐘的 影片,然後已經存在於YouTube上,你想要寄網址、加入自己playlist,或是崁在自己網站裡都行。這樣的「病毒短片」便很容易傳播出去。

想寫這篇已經很久,因為每個星期一,Voofox同仁都會進行一至二小時的「Video Day」, 和大家一起分享網路的奇譚(internet phenomenon)。當我們忙起來,上周好幾天留到深夜,當然毫不猶豫就暫時停止Video Day,直到這周我們稍事休息,大家才又快快的分享幾部影片,這次才感覺到,Video Day真的給我們很多啟示,讓我們有機會以使用者的角度來感受「病毒影片」的威力。我發現,我後來在想的事,常常和這些影片有關係,這些「病毒影片」遠比 其他的文章、電視節目在我心中留下更深的印象。無論影片中想傳達的是什麼,它們總是像水蛭一樣緊緊黏著我。我們發現,一間公司只要有一支病毒短片,其實可以用在很多地方。 網站的大首頁最重要的版面,不必再考慮放什麼東西,就這麼一支「病毒影片」就夠了。我們的MySpace首頁放一支、官方部落格邊欄放一支,甚至,每次對 外宣傳作演講簡報,都可以在開頭先播放這一支影片暖場,聽眾個個從傭懶的椅子裡爬起來,直起身子,耳朵豎起來期待這個網站。因此,每次Video Day結束,大家總是提出好幾個點子,如何以拍攝「病毒影片」來行銷我們的產品,但此時也顯示出我們的不足。敢說敝公司人才濟濟,就是沒有專業攝影剪接人 員。有趣的是,這東西花錢外包,就沒意思了。小時候聽老師說,要多認識醫生、律師、會計師等專業人士,以後可以派上用場;現在我會說,網路創業家需要認識幾個熱心的影片剪接專家,不必到剪電視電影的Pro級,但是願意和我們一起創業,一起來探索這塊「病毒影片」的世界的伙伴。

成本不高的情況下,如何拍出一支「病毒影片」?TechCrunch的客座博客最近寫了這篇超紅的「許多病毒影片背後的秘密策略」,整理出九個重點。我也一直在想有趣的拍攝方式,譬如這個Noah一天照一張,放一點音樂,那幽幽的眼神就會讓人想到很多,和蒙娜麗莎微笑有得拼。那,還有像是這支在介紹社群網站的短片,從頭到尾就是用一些紙片,也很有意思。還有這個David Blaine魔術師,用一種「很欠揍」的幽默,影片也爆紅了。

Written by chin7

十一月 30, 2007 at 6:37 上午

張貼於funny, websites

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Search Google like an expert

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轉載自: http://www.i-hack.org/computer/internet/search-google-like-an-expert.html

1. Explicit Phrase: Lets say you are looking for content about internet marketing. Instead of just typing internet marketing into the Google search box, you will likely be better off searching explicitly for the phrase. To do this, simply enclose the search phrase within double quotes.

Example: “internet marketing”

2. Exclude Words: Lets say you want to search for content about internet marketing, but you want to exclude any results that contain the term advertising. To do this, simply use the “-“ sign in front of the word you want to exclude.

Example Search: internet marketing -advertising

3. Site Specific Search: Often, you want to search a specific website for content that matches a certain phrase. Even if the site doesn’t support a built-in search feature, you can use Google to search the site for your term. Simply use the “site:somesite.com” modifier.

Example: “internet marketing” site:www.smallbusinesshub.com

4. Similar Words and Synonyms: Let’s say you are want to include a word in your search, but want to include results that contain similar words or synonyms. To do this, use the “~” in front of the word.

Example: “internet marketing” ~professional

5. Specific Document Types: If you’re looking to find results that are of a specific type, you can use the modifier “filetype:”. For example, you might want to find only PowerPoint presentations related to internet marketing.

Example: “internet marketing” filetype:ppt

6. This OR That: By default, when you do a search, Google will include all the terms specified in the search. If you are looking for any one of one or more terms to match, then you can use the OR operator. (Note: The OR has to be capitalized).

Example: internet marketing OR advertising

7. Phone Listing: Let’s say someone calls you on your mobile number and you don’t know how it is. If all you have is a phone number, you can look it up on Google using the phonebook feature.

Example: phonebook:617-555-1212 (note: the provided number does not work – you’ll have to use a real number to get any results).

8. Area Code Lookup: If all you need to do is to look-up the area code for a phone number, just enter the 3-digit area code and Google will tell you where it’s from.

Example: 617

9. Numeric Ranges: This is a rarely used, but highly useful tip. Let’s say you want to find results that contain any of a range of numbers. You can do this by using the X..Y modifier (in case this is hard to read, what’s between the X and Y are two periods. This type of search is useful for years (as shown below), prices or anywhere where you want to provide a series of numbers.

Example: president 1940..1950

10. Stock (Ticker Symbol): Just enter a valid ticker symbol as your search term and Google will give you the current financials and a quick thumb-nail chart for the stock.

Example: GOOG

11. Calculator: The next time you need to do a quick calculation, instead of bringing up the Calculator applet, you can just type your expression in to Google.

Example: 48512 * 1.02

12. Word Definitions: If you need to quickly look up the definition of a word or phrase, simply use the “define:” command.

Example: define:plethora

13. Searching for URLs containing certain words. Use the “inurl:word" modifier.

Example site:i-hack.org inurl:psp 

Written by chin7

十一月 30, 2007 at 6:14 上午

張貼於websites

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21 Factors that Influence the First Impression of Your Website’s Visitors

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轉載自: http://vandelaydesign.com/blog/design/first-impression/

When a new visitor comes to your website for the first time an initial impression will be formed pretty quickly. A good first impression will drastically increase the chances of that visitor returning again, and a bad first impression will be difficult to overcome.

This list looks at 21 factors that will influence your visitor’s impression within moments of arriving at your site. These are just some of the factors, not a comprehensive list. Feel free to list some others in the comments that you think should be included. Here they are, in no particular order.

1. Load Time – Most of us are very impatient and slow loading pages will not make us want to return. On the other hand, pages that load quickly will encourage visitors to navigate through your site knowing that they won’t have to wait very long for each page to load.

2. Error Messages – If new visitors to your site are getting error messages and are unable to access your site, they’re not going to be impressed and they won’t be back. There are a number of different errors that can occur. BlogStorm recently published an article Why Businesses Need a Website that Works, which takes a look at one unsuccessful website with an obvious problem.

3. Colors – The look of your site will obviously be a factor in your visitors’ first impressions. The colors of your website can have a huge impact on the overall attractiveness of the site. Choosing the right color combinations can be difficult, but fortunately there are a number of online tools that can help. For a list of resources and links to some articles on the psychology of colors, see Find the Perfect Colors for Your Website.

4. Logo/Branding – Another factor in the overall look of your website is the logo and branding. Most importantly, the logo should help to brand your business in the way that you want visitors and customers to think of you. For more information, see What Makes a Great Logo? from David Airey.

5. Header Images – Dominant header images are often used and they can have a strong affect on first impressions. Personally, I’m not a big fan of large header images for blogs, but some blog designers use them with great success. I like to see the content start higher on the page, but many visitors don’t share my opinion (I’d be interested to hear your thoughts in the comments below). Nate Whitehill uses a very attractive header image on his blog to make it stand out.

6. Typography – A somewhat subtle influence is the typography and fonts. A change in the typography may not be a drastic change, but it can make all the difference. See Five Simple Steps to Better Typography by Mark Boulton for a more complete look at the subject.

7. Layout – One of the most important design elements is the layout. Whatever layout you use should draw the reader’s attention to those items that are most important. Layout can be used not only to create an attractive design, but also to make the site easy for visitors to use. While most websites use a fairly standard design, a good way to make your site stand out is to use a more creative layout. Of course, you’ll want to make sure that your creative layout adds to the effectiveness of the website rather than detracting from it.

8. Advertisements – One of the easiest ways to make a bad first impression is to have a website that is full of advertisements. Most of today’s internet users have come to expect advertisements to be present on most websites, but too many ads, the wrong type of ads, and poor ad placement can be a big turn off for visitors.

As a general rule you should avoid placing ads in places that will interfere with visitors being able to read your content, unless the goal of your site is to make money through ad clicks. Animated ads are also a touchy subject as they can also easily distract and annoy readers.

If you use advertisements that are relevant to visitors and are kept out of the flow of your content, visitors generally will not mind.

9. Your Reputation – Some of your first-time visitors will be familiar with you or your website before they even visit. In many cases they may have read about you on another website that links to you. This is especially common for bloggers. If that visitor has read a positive recommendation of you before visiting your site, you will have already developed a little bit of a reputation in the mind of that visitor that may affect the first impression. This can also work the opposite way if they have heard or read negative things before visiting.

10. Ease of Navigation
– We’ve probably all been at websites that looked like they had great content that we wanted to read, but just couldn’t find what we wanted. I’m not sure if there is anything more frustrating on a website than poor navigation. On the other hand, well-constructed navigation can help visitors to have a very positive experience on the site.

11. Clarity of Purpose
– New visitors should be able to very quickly determine the purpose of a website. Many sites effectively incorporate this into their branding by using a descriptive tag line that sums up the site’s purpose. About Us pages are also helpful for communicating purpose.

12. Unprofessional Items – Some items like low-quality animated GIFs and hit counters can give a negative first impression. Generally anything that makes your site look like it was designed 10 years ago should be avoided.

13. Quality of Images and Photos – It’s amazing how much impact a high-quality photo or graphic can have on a design. Fortunately, there are plenty of resources online for getting high-quality, low-cost photos, and some are even free. Searching for a good free picture may not be worth the time it takes when you can find one faster and pay $1 or $2. For a list of places to find photos online, see Stock Photography Resources.

14. Accessibility – Accessibility is a big buzzword in web design. The reality is that not all of your visitors will fall into the mold of the average visitor. Some will have handicaps, some will use older browsers, some will have slower connections, etc. If your website is not accessible to a visitor it’s almost guaranteed to create a bad impression.

15. Popups and Pop-unders – Most internet surfers now have some sort of popup blocker, but some websites are still using them. Most visitors don’t appreciate popups that aren’t blocked, and this can create a bad impression. Some sites, however, still use popups effectively, so it’s something that you will have to weigh the pros and cons.

16. Video and Audio – As more and more internet users have high speed connections, audio and video will continue to become more common. Some visitors appreciate these elements and it’s evident by the success of such sites as YouTube. A general rule with both audio and video is that it should not start automatically without the user choosing to have it start.

17. Associations – Visitors may be new to your website, but they may be impressed with associations to someone or something they know and respect. An example of this is web hosting provider Media Temple. Visitors to Media Temple’s website will see testimonials on the homepage from Nike, Sony, and Starbucks. If that visitor is wondering about the competence and capability of Media Temple, associations with these large, well-known companies will have a huge impact on the first impression. Another example is a website displaying a badge that shows membership in the Better Business Bureau.

18. Quality of Content – Of course quality content cannot be left off this list. While content may not have an instant impact like some of the factors that relate to the design of the site, it will have a significant impact on visitors that stick around for a minute or so. This is a big factor especially for blogs. A first-time visitor that finds really great content will remember their visit in a positive light.

19. Tone – In addition to the actual content, the tone of the content can also have an impact on first impressions. I’ve been on a few blogs that have strong content, but an unnecessarily negative tone by the blogger created a poor first impression.

20. Number of Comments and Trackbacks – New visitors to blogs will often notice the number of comments on posts. A lot of comments and trackbacks show that other readers are involved, and it indicates that this is likely a valuable resource. On the other hand, seeing no comments often causes the visitor to wonder how many other people are reading.

21. Flash Intros – Positive or negative, flash intros will impact the first impression of visitors. I’m not a fan of flash intros on most websites. I think they have their place on websites in certain industries, such as websites for movies or rock bands. Unless visitors will expect a website in your industry to have a flash intro, I would avoid it.

Written by chin7

十一月 28, 2007 at 6:33 下午

張貼於designs, websites

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The Webby Awards’ 12 Most Influential Online Videos of All Time

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轉載自: http://www.webbyawards.com/press/top12videos.php

2006 will surely go down as the year when Internet video broke to the worldwide masses, but even before this historical benchmark, online video was an important part of many users’ Internet experiences. To celebrate its 12th year, The Webby Awards has put together a list of some of the most important, influential and beloved online videos of all-time. It wasn’t easy to narrow down over a decade of online video to just twelve, but each of the videos listed below represents an important starting point for the tactics and trends currently flourishing online.

 

Jennicam (1996)

Film/Video 5 Jennifer Ringley redefined privacy and entertainment for the Internet era by posting a few Webcams around her college dorm room and inviting the world to view and debate the most mundane moments of her daily life.

Old Jennicam.com homepage (via Archive.org) play video

 

All Your Base Are Belong to Us (2000)

Film/Video 1 The phrase, from a muddled translation of a Japanese video game, was the ultimate insider reference among gaming geeks; but when a flash animation set to a catchy dance tune hit the pre-iTunes, pre-YouTube Internet, it became the first “mash-up" to take pop culture by storm.

play video

 

BMW Films: “The Hire" (2001)

Film/Video 2 With a star-studded line-up of actors and directors that included Clive Owen, Madonna, Don Cheadle, Ang Lee, Ridley Scott, and John Woo, The Hire set the standard for branded content and proved that millions of people will tune in online to view original, high-quality films.

play video

 

The Star Wars Kid (2002)

Film/Video 11 While online video is riddled with aspiring actors and singers, Ghyslain Raza learned unintentionally that it can be a powerful star-making tool. While millions delighted at the golf-stick wielding Jedi — even remixing and rediting the original — Raza’s rise to fame was a reminder for many to “destroy the tape."

play video

 

JibJab – “This Land" (2004)

Film/Video 6 “This Land," an animation featuring a John Kerry/George W. Bush duet, became the medium’s first hugely popular political parody — enjoying three times the combined traffic of the actual candidates� sites and paving the way for campaign-defining political clips like the “1984″ Hillary Clinton ad and the camp “Obama Girl" video.

play video

 

Burger King’s Subservient Chicken (2004)

Film/Video 3 The garter-belted chicken that obeyed viewers’ commands racked up a million hits in its first 24 hours, thanks to its pitch-perfect appeal to Burger King’s young male target audience. It paved the way for other Web marketing phenomena from Trevor the Mentos Intern to Diesel’s Heidies.

play video

 

Lazy Sunday (Narnia Rap) (2005)

Film/Video 7 Saturday Night Live was in a ratings funk when this skit originally aired, but by the next morning the white-guy rap was burning through YouTube. NBC, which immediately posted the skit on its own site, became one of the first major entertainment companies to recognize online video’s power.

play video

 

Israel-Hezbollah War (2006)

Film/Video 4 From 9/11 to the 2004 tsunami, the Web has become the place where people turn first to share first-hand accounts and follow unfolding news events; but it wasn’t until the 2006 Israel-Hezbollah conflict that personal videos became a powerful witness to war and conflict. Many call it the first “YouTube War."

Israel-Hezollah War Video #1
Israel-Hezollah War Video #2

 

LonelyGirl15 (2006)

Film/Video 8 The wildly popular video diary of a teenaged girl — famously outed by the Financial Times as fictional — made Jessica Rose, its Webby Award-winning star, one of the first actors to gain credibility on the Web, and proved that fans could be as loyal to an online video series as a weekly TV show.

play video

 

OK Go – “Here We Go Again" (2006)

Film/Video 9 The band OK Go had been toiling in relative obscurity for eight years when they jumped onto a set of treadmills and danced their way into music video history. The elaborately-choreographed video reeled in millions of new fans, garnered a Grammy award, and helped topple the hegemony of MTV.

play video

 

Senator George Allen’s “Macaca" Incident (2006)

Film/Video 10 With the help of a camera and YouTube, Senator George Allen�s political gaffe became a media sensation and is widely credited with helping the Democrats take control of the U.S. Congress in 2006. It proved a powerful cautionary tale for misbehaving politicians and celebrities everywhere.

play video

 

Zidane Headbutt (2006)

Film/Video 12 Thanks to the Internet, no one missed this infamous World Cup moment that gave rise to countless video parodies, interactive games, and a world-wide hit song that originally premiered online.

play video

Written by chin7

十一月 28, 2007 at 1:02 下午

張貼於movies

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5 Best Things to Say When Caught Sleeping at Your Desk:

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轉載自: http://www.atlantaillustrated.com/funpage/274/

5. “They told me at the Blood Bank this might happen."

4. “This is just a 15 minute power nap they raved about in the time management course you sent me to."

3. “Whew! Guess I left the top off the Whiteout. You probably got here just in time."

2. “Did you ever notice sound coming out of these keyboards when you put your ear down real close?" And the NUMBER ONE best thing to say if you get caught sleeping at your desk…

1. Raise your head slowly and say, “…in Jesus’ name, Amen."

Written by chin7

十一月 28, 2007 at 2:19 上午

張貼於Uncategorized

The 7 deadly sins of résumé design

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轉載自:http://www.lifeclever.com/the-7-deadly-sins-of-resume-design/

The 7 deadly sins of résumé designSo you’ve labored with sweat and tears writing your résumé, and now you’re all set to turn it into a magnificently designed creation. Unfortunately, with the freedom of modern computers and fancy software, comes huge opportunities for abuse. When it comes to résumés, both non-designers and professional designers commit some almost unforgivable sins. Here are the 7 deadly sins of résumé design and how to repent:

  1. Fancy “résumé” paper
  2. Times New Roman
  3. Teeny tiny font size
  4. Grey text
  5. Excessive decoration
  6. Weird paper size
  7. Horizontal format

1. Fancy “résumé” paper

Take a tour of any office supply store and you’ll see shelves of extravagant “résumé” papers featuring special “linen” and “parchment” finishes. Avoid these like dog poop on a New York summer sidewalk. They’re too expensive and don’t make you look extra special.

To repent: Save your money and get paper with a plain smooth finish. It can be slightly heavier than regular copy paper, but not stiff as a board. An ever so slight hint of cream is fine. It’ll make your resume easier on the eyes than the super-ultra-pure-snow-driven white paper many designers are fond of. I prefer Neenah Classic Crest in Natural White with a Super Smooth finish. Never ever use pink paper with strawberry scent.

2. Times New Roman

The default typeface in Microsoft Word is Times New Roman, and thus it’s the default for most résumés. It’s a tragedy, because Times’s letterspacing and wordspacing is wretched in Word. The result is an unharmonious mess.

To repent: Choose a different typeface. I won’t go into explaining x-heights or the difference between Humanist Sans and Geometric Sans. If you’ve got money to spare, pick any of the typefaces in FontShop’s professional collection, and you’ll be a step above Times New Roman. If you’re cheap, use Matthew Carter’s Georgia. It’s free and already installed on your computer. If you send your résumé electronically as a PDF, it also looks quite good on-screen. If you need more guidance, check out Before & After’s tutorial on picking typefaces.

3. Teeny tiny font size

Designers fresh out of school love teeny tiny type. The belief is that it looks elegant, refined, and allows for more white space on the résumé. It’s a shame. For all that elegance, no one can read it, because most people in hiring positions won’t have fresh baby eyes with 20/20 vision.

To repent: Set your résumé no smaller than 9 points for sans-serifed type and 10 points for serifed type. Anything smaller, and your résumé is at risk of being shredded.

4. Grey text

Designers also love grey type. On an inkjet printer, grey text looks better because it reduces the appearance of noise. If you go too light, though, it becomes illegible and unfaxable. But wait, should you really be using inkjet to print your résumé?

To repent: Use a laser printer and print in 100% black for ultimate clarity. If you do go grey, don’t go lighter than 75% black.

5. Excessive decoration

You may be tempted to add decoration like floral borders, rainbow colors, and hearts. Perhaps, you want to use an illustration of a swan, tiger or unicorn to represent you. This is great if you want to look like a box of crayons melted on your résumé. Otherwise, don’t try to be cute.

To repent: Add some character by setting your name slightly larger, or in a different weight as the same typeface as the rest of your résumé. Use color, but very sparingly, if at all. No more than one color in addition to black.

6. Weird paper size

If you live in the United States, the standard paper size is 8.5 x 11in. In Europe, it’s 210 x 297mm. Anything else will fit awkwardly in a binder or file. When it doesn’t fit, it gets thrown out.

To repent: Keep to the standard paper size of your geographic location. It’s easier to print and package.

7. Horizontal format

In an attempt to stand out, some designers format their résumés in a landscape format. This is more annoying than innovative.

To repent: Keep to a portrait format. The first person who sees your résumé is usually a Human Resources person who sees hundreds of resumes daily. Too much variation from the norm makes it harder for them to make a quick assessment of you. If you want to stand out, write a good cover letter instead.

Written by chin7

十一月 27, 2007 at 6:30 上午

張貼於designs, resources

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